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ASH & KEYPrivate Real Estate

For property owners

Your home deserves
a considered approach.

Selling starts with understanding what makes your property worth choosing. Tell us about your home, your plans and your timing. We’ll discuss how Ash & Key could help you bring it to the right buyers.

Personal from the beginning

More than an address
and an asking price.

Understand the home.

Its setting, layout, condition and the details that make everyday life work. We start with a conversation about the property and what you want to achieve.

Present it with purpose.

Clear photography, useful descriptions and an honest account of the home. We’ll discuss the material needed to help a buyer understand it before arranging a viewing.

Connect it to life here.

Our property collection, area guides and hotel guides help people explore both a home and its surroundings. Relevant properties can appear alongside the places that draw buyers to the area.

How we begin

A clear next step,
at your pace.

1. Share the essentials.

Start with the area, property type and your preferred timing. Add an indicative asking price and a few photographs if you have them. A precise address can wait until we speak privately.

2. Discuss the possibilities.

We’ll talk through the property, your priorities, existing agency arrangements and how it could fit the Ash & Key collection.

3. Agree the approach.

Before marketing begins, agree the presentation, asking price, viewing arrangements, fees and scope of our involvement. Nothing is published simply because you make an enquiry.

Let’s start privately

Tell us about
your property.

Whether you are ready to sell or considering your next move, begin with a personal conversation. No long form and no need to have every detail ready.

Speak with Ash & Key

Privacy & Cookies.

Before we speak

A few useful answers.

Which areas do you cover?

Our collection focuses on Sotogrande and the Costa del Sol, including Marbella, Benahavís, Estepona, Casares, La Alcaidesa and selected homes further east. Tell us where your property is and we’ll discuss whether we are the right fit.

Do I need professional photographs already?

No. Initial photographs can help us understand the home. We can discuss what additional material would be needed before it is presented publicly, including any associated costs.

What if my property is already with another agent?

Tell us about your existing arrangements when you get in touch. We’ll clarify whether we can work together before taking any marketing steps.

What are your fees?

Fees and any agreed marketing costs are discussed directly and confirmed before we begin. Sending an enquiry does not commit you to a listing agreement.

Can we discuss a discreet sale?

Yes. Let us know if privacy is a priority so we can discuss what information, photographs and viewing arrangements you would be comfortable sharing.

What happens after I enquire?

We start with a personal conversation about your home and your plans. Together, we decide the next step. Your property is only presented publicly once the approach and terms have been agreed.

The world of Ash & Key

A home. A place.
A way of life.

Discover the homes, exceptional stays and neighbourhoods that shape our collection.